tales of transformation

Please email arnold@brainathletes.club if you are interested in buying a PDF of any of these books.

Back cover Alfred Mor

The Adventures of Dr. Alfred Mor" takes readers on a profound journey through the life of a heart specialist who discovers the deeper connections between the heart, mind, and soul. Through personal anecdotes and transformative insights, Dr. Mor explores the limitations of traditional medicine and the power of embracing one's true self. This book is a call to un-condition ourselves from societal expectations and embark on a path of self-discovery and unconditional love.

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Back‑Cover Copy – Mrs Mask 

When a routine workday ends in a life‑threatening heart‑attack, Altha awakens in a sterile hospital room with a pacemaker ticking against her ribs—and a flood of questions about the life she’s been living.

Across continents and careers, three more women—Maria, the free‑spirited painter; Tiana, the devoted nurse‑turned‑single‑mother; and countless unnamed faces—face their own “masks.” They grapple with relentless corporate expectations, hidden health warnings, and the quiet ache of a self that has been silenced for far too long.

Mrs Mask weaves their stories into a single, powerful narrative about:

• Unmasking the self – confronting the roles we perform for family, work, and society.

• Listening to the heart – literal and metaphorical signals that demand change.

• Choosing transformation – from corporate finance to furniture design, from hospital wards to Florentine studios.

Through candid journal entries, intimate dialogues, and moments of raw vulnerability, Arnold Beekes invites readers to ask the same essential question: Who am I without the mask?

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Back‑Cover Copy – How to Get Out of the Treadmill
By Arnold P.E. Beekes

Are you feeling trapped in the endless loop of work, family, expectations, and “what‑should‑I‑do‑next”?
Arnold Beekes pulls back the curtain on the invisible treadmill that millions run on— from childhood conditioning to corporate culture, from relationship norms to the modern “hedonic treadmill.” In this candid, research‑backed guide he shows how the very systems that promise security can become cages, and, more importantly, how you can step off, reset, and design a life that truly reflects you.

Inside you’ll discover

• The four learning stages (unconscious incompetence → unconscious competence) and how they map onto personal freedom.

• A practical “First‑Aid Kit” of daily habits—stop negative news, ditch toxic people, practice mindfulness, and become a lifelong learner.

• Real‑world checkpoints (quarterly reflection sheets, a quick‑fire “Am I boiled?” questionnaire) that keep you from slipping back onto the belt.

• Stories of failure and rebirth, from a missed Olympic dream to a bold one‑way ticket that sparked a new entrepreneurial path.

• Actionable frameworks for turning curiosity into concrete projects, building a supportive “outside‑observer” network, and cultivating the “Triple‑G” model (money, eco‑friendliness, health).

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Back‑Cover Copy – Why Leaders Need Generalists
By Arnold P.E. Beekes

In a world that glorifies specialization, the most successful organizations are built by leaders who see the whole picture. Arnold P.E. Beekes argues that the future of leadership belongs to the generalist—the curious, adaptable thinker who can connect disparate ideas, bridge silos, and steer teams through rapid change.

Inside the Book

• The Generalist Advantage – Discover how breadth of knowledge fuels creativity, accelerates problem‑solving, and uncovers hidden opportunities that specialists often miss.

• Four Stages of Generalist Mastery – From unconscious incompetence to unconscious competence, learn the roadmap that turns a jack‑of‑all‑trades into a strategic powerhouse.

• Real‑World Case Studies – From tech giants to social enterprises, see how visionary CEOs used cross‑disciplinary insights to out‑innovate competitors and navigate crises.

• Practical Toolkits – Self‑assessment quizzes, habit‑building checklists, and a “T‑Shaped Leadership” framework that you can implement today.

• Future‑Proofing Your Career – Strategies for cultivating curiosity, building diverse networks, and staying ahead in the “Connection Age” of work.

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