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The Art of Un-Conditioning
You don’t know that you are being conditioned to conform, to live someone else’s life.
You don’t know how your (physical, mental, emotional and spiritual) capabilities are intentionally being suppressed.
You don’t know why you are not taught how to live life, how to change.
You feel stressed, powerless and not good enough in a world where others are pulling the strings.
Your brain is hijacked by parents, teachers, clergy, bosses and the media & entertainment industry.
Your body is hijacked by the food, fashion, and pharmaceutical industry.
Your market is hijacked by Big X.
Your future is hijacked by governments and high-tech giants.
Your environment is hijacked by the government, military, energy, agriculture and transport industry.
When you are depressed, anxious or overwhelmed, you don’t have a mental illness. You are -above all- challenged by a dysfunctional society.
When you know that you are not the problem, that you are not unworthy or inadequate, you will feel relieved and powerful.
When you know how you can escape from this conditioning, you’ll be amazed at what you can do.
You will experience huge growth in performance, health & wellbeing, and freedom.
Would you like to learn the secrets of this conditioning?
Would you like to follow your own dreams instead of the dreams of others?
It is time to stand up.
It is time to take responsibility.
It is time to act for yourself and the planet.
Your uniqueness makes a difference.
Upgrade your brain.
Are you living up to your ability?
Are you living up to your ability?
You want to improve your performance, your creativity, your health & wellbeing.
You want to change the world.
But you feel overwhelmed, not good enough, and not making a difference.
You think you have no time and energy to learn, to grow, to create.
Your brain is full. There is no (mental) space for anything new.
You are invited to make space by removing every barrier standing between you and your full potential.
Only without straitjackets can you be the best version of yourself.
Un-conditioning enables you to remove the straitjackets of other people’s agenda’s.
You unlock your potential with our training.
Choose your training:
Brain Fitness - target = Managers; Experts
Brain Elite - target = Entrepreneurs; Freelancers
Beyond Brain - target = People who are awakening
Possible results:
Increase your wellbeing
Perform at a consistently higher level
Enable breakthroughs in innovation
Are you a Brain Athlete?
A Brain Athlete is an ambitious, growth‑obsessed current or emerging leader—founder, manager, or expert—who is already successful on paper but feels their mind is overloaded and not operating at its full potential. They are highly driven and conscientious, open to coaching, and willing to invest in deep work on focus, emotional regulation, and decision‑making rather than chasing quick hacks.
Their biggest pain points are mental fatigue, stress, reactivity, and the sense that “what got me here won’t get me there,” while their core desire is to think and lead more clearly, perform at a high level sustainably, and have a life that matches their visible achievements in areas like health, energy, and relationships.
What makes Brain Athletes unique?
Whole being approach (mental, emotional, spiritual, physical, environmental, social, consciousness)
Un-conditioning
Brain upgrades
Daily Rituals
Experience: 50y coaching; 25y brain health
Unleash and Use your Uniqueness
Unleash and Use your Uniqueness
There are personal trainers for physical health, but also for mental health. And Arnold is a top trainer in mental health.
Conversations with Arnold are always pleasant and helpful. His knowledge of Brain Fitness is extensive, well-documented, and up-to-date.
Additionally, he is living proof that Brain Fitness is important, even essential, for your well-being.
Through my conversations with Arnold, I have grown tremendously both professionally and personally.
If you are stuck in your conditioning and thought patterns, Arnold can certainly help you with that. ~ Edgar de Wit
This program made me realize and understand what I’ll have to do to not just keep myself, but also my work stable and interesting. For everyone who is eager to know what lies ahead, this program will lead you through the process of discovering the future and adapting to it prematurely! ~ Sascha Landegge
Brain Athletes is an interesting concept for sure ~ Jim Spohrer
I love the idea of brain fitness ~ Prof. Madina Burzhunova
I am so happy to meet and talk with you today, not every day I can meet a person with a clear mindset like you.~ Mohamed Arafat
... the world badly needs more of your insights and inspiration ~ Prof. Bruce Lloyd
You’re a good listener and sensitive person. ~ Aleksandra Chemolosova
But I believe that with your incredible talents and dedication you are already so ahead. Like a rocket 🚀 ~ Maria Garina
Realizing how amazing you are and the positive impact you create in this world. ~ David Peguero
Arnold, you are showing people that their ‘potential’ is far, far greater than they can imagine at the moment. ~ Dr Clifford Saunders
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