Brain fitness


If you don’t use it, you loose it

A hare and a tortoise decide to have a race. The hare, who is known for his speed and agility, becomes overconfident and taunts the tortoise for being slow and clumsy. The tortoise, on the other hand, remains calm and focused, and accepts the challenge.

At the start of the race, the hare races ahead, leaving the tortoise far behind. Feeling confident of his abilities, the hare takes a nap midway through the race. When he wakes up, he is surprised to find that the tortoise has caught up to him and is close to the finish line. The hare races to catch up, but it is too late. The tortoise crosses the finish line first and wins the race. The hare ends up losing the race because he doesn't use his abilities to their full potential. 

Similarly, many people underestimate the power of their brain and assume that cognitive decline is inevitable with age. However, by consistently working on brain health, like the tortoise's steady progress, we can improve and maintain our cognitive abilities throughout our lives. 

Getting started

Body and brain are muscles and need to be stretched continuously. 

Just like with body fitness you will train your brain weekly for 1 hour. Each week you will have different sessions. 

Body fitness has specific subjects like mobility, strength, skill, balance, endurance.

The main brain fitness subjects are:

Enabled by:


I enable middle-aged people to age with meaning. 


You will feel more curious, enthusiastic, confident, and energetic.

It is even possible to increase your lifespan (delay the onset of chronic disease), while simultaneously improving healthspan (quality of life). 


To cherish your brain.

You train in a group.

Interactive video calls in English/Dutch language or in person.


Arnold Beekes is a certified trainer/coach focusing on the applied science of brain fitness. 

He has more than 45 years of experience as a trainer/coach and 22 years of experience in brain health. 


Next steps

Do you want to stay sharp?

Do you want to live long?


You can book a free introduction here

For questions, you can email 

"…Oh my God, what if you wake up some day, and you’re 65, or 75, and you never got your memoir or novel written; or you didn’t go swimming in warm pools and oceans all those years because your thighs were jiggly and you had a nice big comfortable tummy; or you were just so strung out on perfectionism and people-pleasing that you forgot to have a big juicy creative life, of imagination and radical silliness and staring off into space like when you were a kid? It’s going to break your heart. Don’t let this happen." ~ Anne Lamott